AM Awards Best Marketing Strategy Winner, TrustFord on the need to adapt to the modern car buyer.

AM Awards Best Marketing Strategy Winner, TrustFord. 

Shortly after dealer group, TrustFord won the Best Marketing Strategy category at the 2021 AM Awards, its marketing director Julia Greenhough joins The AM News Show to talk about what the win means for the business.

 

She reveals:

- The focus is on being efficient and relevant to the customer

- Marketing teams must collaborate, they can’t do it all alone

- How digital will move to the next stage through new technologies

- Use of augmented reality to engage customers in new ways