AM News Show: Ian Plummer, Commercial Director

Core trends that can affect the used car retail market now and in the future are at the heart of this AM News Show discussion with commercial director Ian Plummer.

Auto Trader’s online car marketplace generates a vast volume of data that will: inform current vehicle pricing trends; give insight into car buyers’ online behaviour; and help retailers understand how they might best reach a target audience.

But in uncertain times, with volumes constrained due to new car supply shortages and economic turmoil threatening consumer confidence, what does the market really look like and what will the future hold? AM editor Tim Rose and news and features editor Tom Sharpe gain in-depth insight conversation with Plummer.

Watch this episode of the AM New Show now to hear more about topics including:

Are the faltering fortunes of online car retailers tarnishing the sector as a whole?

The impact of ageing used car park on the retail sector.

Consumers desire to get the best of a digital and physical retail journey.

How next year’s new car supply shortages might pan out.

Leveraging data to drive leads and tailor your stock to the local market.