AM News Show with JCT600 Nicola Tordoff-Sohne & NFDA Gabriele Severini

AM tapped into inspirational stories from automotive apprentices to discover what is attracting the next generation of talent into the sector in this episode of the AM News Show Podcast.

JCT600 head of colleague experience Nicola Tordoff-Sohne is joined by Aston Martin Leeds apprentice technician Sophie Bailey and Mercedes-Benz Sheffield apprentice service advisor Ben Collinson to share their stories with AM new and features editor, Tom Sharpe. From overcoming family prejudices about working in the sector, to encouraging friends to earn while they learn in an automotive retail environment, the interview offers some fascination insights.

National Franchised Dealers Association (NFDA) communications manager, Gabriele Severini, also contributes to the conversation, detailing the efforts made by the industry body’s Drive My Career campaign to ensure automotive retail is at the top of young peoples’ career consideration lists.