Darren Bradford, MD RJTK Group | The Armchair Show | #TheArmchairShow | By Armchair Marketing

10 minutes with RJTK Automotive MD Darren Bradford

Newly-promoted managing director of RJTK Automotive Darren Bradford told the AM News Show podcast that he’s prepared for a busy 2023.

Bradford’s new role sees him oversee the operations of Vauxhall retailer Wilson & Co as well as Drayton Motors’ Kia, Maxus and Suzuki dealerships, but he says galvanising a new team spirit across the whole workforce will be among his top priorities.

Listen to our 10-minute chat to find out how the car retail group boss plans to inject fun into what could be a challenging year for the UK automotive sector with the help of:

The launch of group-wide Distinction awards to recognise top performers

A “cheesy”, 90s-style printed magazine

A vow to deliver on leadership promises “I’ve got quite a lot of things up my sleeve this year,”

Bradford told AM editor Tim Rose and news and features editor Tom Sharpe.