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Automotive podcast, #motortrade radio & Youtube show.
Episodes
Thursday Oct 28, 2021
Thursday Oct 28, 2021
Some say when you enter through the doors of Armchair Marketing, you might not want to go home. It's a studio and co-working space like no other. Find out what George Mienie, CEO of AutoTrader South Africa thinks after his recent Spotlight Session.
Find out more about The Armchair Show: https://armchairmarketing.co.uk/the-armchair-show-podcast
Thursday Oct 28, 2021
Thursday Oct 28, 2021
Keron Hurlstone, Head of Partnerships at WMS Warranty Group, unpacks the truth about her experience in a work from home role. Find out what she thinks it's REALLY like to work in a remote, work from home role.
Thursday Oct 28, 2021
Thursday Oct 28, 2021
Warren Newbert, CEO of Infinity, says his company's focus is on being the enabler. He says "the disruption is creating opportunity - those that get it right will clearly succeed and those that are brave will prosper".
You guessed it - we're back in the studio... well sort of.
We managed to figure out how to get a socially distanced podcast on the go *theatre like bow* (if we do say so ourselves). We turned the thinking cogs on and there were a few rally calls "to beat this dreaded virus" and we all agreed it was long overdue to put some joy back into the hearts of the motor trade collective!
So here it is - it's The Armchair Show, with lots of hand gel, plenty of distance and the DELIGHT that is; Warren Newbert, CEO at Infinity Call Intelligence.
Warren shares a wealth of knowledge to help car dealers to navigate the digital landscape, with advice for those starting out, all the way to people in advanced marketing roles across the automotive industry.
Find out how Infinity is progressing their products faster than ever before:
- Building out their call intelligence products.
- Developing conversational analytics tools - drill down into sentiment of calls.
- Advanced keyword analytics.
- Stronger enquiry intelligence for marketing teams.
Thursday Oct 28, 2021
Thursday Oct 28, 2021
Nick Horton, Founder of ProfitBox joined us on The Armchair Show to give us his knowledge on how and why dealers need to adopt a video sales process. Nick believes that video calls are here to stay, and that the early adopters are going to be the ones who reshape how retail works in the automotive industry.
Backed by insightful facts and stats, Nick explains the importance of understanding and embracing the use of video technology and how it fits with customers new digital life experiences. Regardless of the switch towards digital, Nick firmly believes that the one thing that will never change is how people like to be treated, and the need for sales people.
Also:
- The common mistakes we make in video calls.
- Why Zoom selling is here to stay, not just here for now.
- How to get set up to sell on Zoom quickly and effectively
Thursday Oct 28, 2021
Thursday Oct 28, 2021
Well, they say that behind every successful man, there's a woman - and that's definitely the case when it comes to Rob Earle, Managing Director of Gtechniq Ceramic Coatings & Paint Protection. Find out how a nudge in the right direction, and the fact that he's NOT Italian, led him to embark on a journey of discovery that took him to the door of a quantum physicist all the way to the fortune of his Ceramic Coatings and Paint Protection business which has been providing globally recognised smart surface science for the car detailing industry since 2004.
Rob's swanky coatings are sold by car dealerships all over the UK, and that helps consumers to keep their car look great, it also helps dealerships to offer 'an edge' over their competitors by offering more value in the product sale.
Also:
- How is the car buying journey changing and what can car dealers do to navigate that change?
- How important it is to list as much detail as possible to help today's car buying consumers?
- Rob unpacks his story; how he went from employee to launching and building his business to the success it is today.
Thursday Oct 28, 2021
Thursday Oct 28, 2021
AM Awards Supplier Of The Year Winner, CitNOW
After automotive video specialist CitNOW is voted Supplier Of The Year by AM’s dealer audience for the second year running, its head of sales Callum Wood joins the AM News Show to thank dealers and give some insight into the firm’s latest developments.
He discusses:
- The impact an award win has on the business
- How the role of video in motor retail only seems to broaden further.
Thursday Oct 28, 2021
Thursday Oct 28, 2021
AM Awards Best Marketing Strategy Winner, TrustFord.
Shortly after dealer group, TrustFord won the Best Marketing Strategy category at the 2021 AM Awards, its marketing director Julia Greenhough joins The AM News Show to talk about what the win means for the business.
She reveals:
- The focus is on being efficient and relevant to the customer
- Marketing teams must collaborate, they can’t do it all alone
- How digital will move to the next stage through new technologies
- Use of augmented reality to engage customers in new ways
Friday Sep 03, 2021
Friday Sep 03, 2021
Neil Williamson, CEO of Jardines Group made the short, post lockdown trip to join us on The Armchair Show and shared his thoughts, advice and insight on the automotive industry and why it needs to embrace change.
Neils passion for the industry is clear as he tells us why now is such an exciting time to be in automotive as it learns to blend the online and offline customer experience. Neil believes the change has been coming, and that recent events have just accelerated the process. He tells us why dealerships must ditch the old sales process, and add value as a consultant, making customer interactions a meeting of equals.
Neils passion for the industry is clear as he tells us why now is such an exciting time to be in automotive as it learns to blend the online and offline customer experience. Neil believes the change has been coming, and that recent events have just accelerated the process. He tells us why dealerships must ditch the old sales process, and add value as a consultant, making customer interactions a meeting of equals.
Also:
- The importance of learning and collaborating across the industry.
- Why car sales teams need a new way of thinking.
- Why the dealership of the future needs to keeps the value in the premises and its people.
Friday Sep 03, 2021
Friday Sep 03, 2021
In between lockdowns, we jumped at the chance to bring Sean Kelly - MD of Vines BMW & MINI on to The Armchair Show for a socially distanced face to face. Sean's passion and enthusiasm are nothing less than infectious!
In between lockdowns, we jumped at the chance to bring Sean Kelly - MD of Vines BMW & MINI on to The Armchair Show for a socially distanced face to face. Sean's passion and enthusiasm are nothing less than infectious! Sean gives us his insight on why it is vital to treat every single opportunity as real and immediate. We also get to hear his thoughts on why the improved quality and performance of cars from all manufacturers means there are no bad cars anymore, and how it's down to customer experience to set your brand apart, and how working in the automotive industry is 'secret sexy'
Founded in 1980, Vines Group enjoys the prestige of being one of the country’s few privately owned BMW and MINI franchises.
Friday Sep 03, 2021
Friday Sep 03, 2021
In our latest episode of #TheArmchairShow
In this episode:
- 0:00 - Intro
- 0:39 - How to make the best of your vehicle listings page.
- 1:12 - Should you use 'influencers' in your marketing?
- 1:30 - What makes a great automotive advert?
Plus - Is the automotive industry doing enough to attract young talent and break down perceptions of working in automotive, and what is the future of selling cars are just some of the topics discussed by these brilliant automotive leaders.
***EPISODE 11*** | ***GUESTS***
Sally Fyffe, Head of Wholesale Micheldever Group
Keith Jackman, Head of Marketing Sandown Mercedes Group
Shaun Harris, Commercial Director Codeweavers